My Greatest Ambition- Morris Lurie Essay

â€Å"My Greatest Ambition† is about a young Australian boy of thirteen who has a dream of being a comic book artist. This dream is rubbished and scoffed at by everyone whom he knows. He has to keep his desire a secret from his parents as they give little or no support for such frivolous activities. However, the young Lurie follows his ambition and makes his first comic strip and sends it to a dying magazine. Seeing his work the editors of this magazine considers asking young Lurie to work for them as a fulltime employee. Here Morris Lurie highlights the prejudiced and judgmental mind-sets of adults towards the capabilities of the youth. Lurie skillfully uses humor to highlight some important issues in the society. He twists the language and the words to get his point across to the readers in the most entertaining fashion. Lurie uses techniques such as irony, imagery, dialogue, typical teenage exaggerated language and different point of views to make his story most enjoyable. At the opening of the story, Nu hilariously describes his peers as â€Å" There they sat, the astronomer, the nuclear physicist, the business tycoon (on the stock exchange), two mathematicians, three farmers, countess chemists, a handful of doctors all aged thirteen and all with their heads in the clouds. Dreamers! Idle speculators! A generation of hopeless romantics!† Here, Lurie uses the exaggerated and overtly dramatic language of a typical thirteen year old who thinks he knows everything. Also this idea is very ironic as in most society’s professions such as doctors and chemists would be considered perfectly normal and creditable. And the idea of becoming a comic book artist would be considered pure fancy. Something which is not stable or respectable. Therefore it is ironic that Lurie thinks of children who aim of having a conventional and conservative occupation as â€Å"idle dreams and hopeless romantics†. Morris Lurie also makes wonderful use of imagery in this short story. †Ã¢â‚¬ ¦ read by the sorts that were always t sitting under trees and wearing glasses and squinting and turning pages with licked fingers? An awful prospect!† His sarcastic description of people who read stories without any pictures forms an ideal visual imagery in the reader’s minds. Lurie also describes the comical clothes taking books out f the library and wears to the meeting and the struggle which lead to the final decision. The description of his ‘Good Suit’ which was slightly short for him at the ankles and the corn yellow, silk tie which with the proper Windsor knot would prevent anyone to look elsewhere. This provides a vivid visual. Lurie’s conversation with Ms. Gordon also provides wonderful auditoria imagery. He also uses imagery when he illustrates how Nu humouredly imagined himself walking into his office through a garden of exotic plants with a pipe in his mouth. â€Å"†¦ our eyes met and I would smile, or was that smile stretched across my face from the second I came in?† Gives another hilarious example of imagery which is spread throughout the story. The conversation and description of his father is a perfect example of the way Lurie shows the typical teenage exaggeration and uses amusing dialogue to highlight prominent problems in the society. The discourse with Nu’s father where the father is only interested in the money shows how badly the father is influencing his son. As the father was materialistic and money minded the son feels defensive and begins to think about the money he will receive too. â€Å"Maybe I’ll decide not sell them. Which I will if the price isn’t right.† This is one of the perfect examples of how the author uses humor to emphasize on social trouble. The description of his clothes shows another instance where teenagers exaggerate and hyperbole. He also foreshadows the fate of the young Nu’s comic book artiste dream when he writes about the reaction of the editor when he sees Lurie live or the first time. The awkward behavior and the disappointment at Nu’ age gave hints about how any more of Nu’s comic strip will be treated. As long they didn’t know the age of Lurie he was given the respect his work deserved. But as soon as they discovered Lurie to be thirteen he was dismissed with a capacity of a child. The author also shows how disappointed and humiliated Nu was being at being treated as inferior. In this wonderful story issues such as parental negligence and the judgmental and narrow mindedness of a rigid society is shown. Problems all teenagers face such as lack of support and teenage angst which is usually not considered as an issue and are stereotyped and dealt with and an indifferent sigh â€Å"Teenager. They’ll grow out of it.† In this story Lurie shows how this attitude and narrow-mindedness can actually suppress natural talent and passion. Again, in â€Å"My Greatest Ambition† Morris Lurie uses great language and humor to create an entertaining but indirectly instructing story.

My Time of the Year Essay

People have their favorite season whether it is winter, spring, summer, or autumn. Out of those four seasons my favorite season is summer. Even though the temperatures can be outrageously ridiculous hot, I still enjoy the hot sun. Going to the beach is one of my favorite thing to do during the summer. After looking for parking at Huntington Beach for about an hour, I try to find the perfect spot through the crowded beach to lay my towel down. â€Å"I found the spot. † The tan-gray sand is somewhat dry but also a little damp. I throw my blue-green towel on the sand. I bend down to sit on the towel, but before I lay down I put sun-tanning spray all over my body so I can sunbathe. As soon as I finish putting on the sun-tanning spray, I lie down and put on my sunglasses. But now I think to myself â€Å"Should I put on my earphones? Or should I listen to the crashing waves, the seagulls squawking and the people complaining that there is sand on their sandwiches. I think that I will listen to my iPod instead. Now that I have decided to listen to my iPod, I put the headphones in my ear and choose the music I want to listen to. I am in the mood to listen to Kutless, a Christian rock band. While I lay on the beach, I can feel the Vitamin E being soaked into my skin. I feel my body getting hotter than usual, similar to a turkey getting out of the oven on Thanksgiving Day. The heat is telling my body that one side is being done of tanning. Once my front side is done tanning I turn to my backside and I do the same thing I did with my front side. When I feel my backside is getting hot as well, I am done sunbathing. Before I leave the beach I dust off my towel, roll it up and pick up anything that got thrown on the sand. I pack up my suntan spray, my towel, my iPod, and my sunglasses. I try to remember where I parked. Once I found my car I put my things in the back seat, get in the driver’s side, put my seatbelt on, turn on the car, turn the radio up, and drive home. Summer may not be a lot of people’s favorite time of the year, but I know that it is my time of the year.

the Saatchi Gallery

As an art gallery that exists both in actuality as well as virtually, the Saatchi Gallery is second to none in the volume and quality of work housed on its website and in its halls. In fact, Saatchi represents the standard against which all other galleries are measured, and indeed may itself be the definitive source for accessing contemporary art of all styles. The gallery uses several methods to publish the creative work of the thousands of artists that utilise its services as a means of promoting themselves. In its online form, a wide variety of rooms exist in which artists may not only post samples of their work, but also interact with the other artists and with the art lovers that frequent its cyber-halls. Such rooms as the Stuart Room, provide a place for students of the visual arts to display their own work and form networks to promote and discuss art. The Crits Room allows other artists the opportunity to critique the works placed there on display, while a room exists in which street artists have the freedom to create and display their works without prejudice, but rather with acclaim. Other resources on the site also allow for the actual creation of artistic pieces, such as the availability of an online studio. In addition to this, the gallery (both London- and online-based) hosts a wide variety of exhibitions based on important historical or cultural themes. It includes culture-based themes such as â€Å"USA Today: New American Art,† â€Å"Germania: New Art from Germany,† and â€Å"New Britannia. † Exhibitions are also held under such themes as â€Å"The Power of Paper† and â€Å"Shape of Things to Come† in order to underscore the strength of these respective artistic mediums. The Saatchi Gallery therefore offers more than a portal to viewing art: it is a means of creating, exploring, and understanding current art as well as shaping its direction for the future. Showdown The Saatchi Gallery hosts its artist â€Å"Showdown† as a means of promoting and rewarding artists that demonstrate themselves as possessing extraordinary talent. It is also a means of getting popular opinion on the works of these up-and-coming artists. Over a one-week period, Saatchi accepts one piece of art work from each artist that chooses to enter the contest. Submissions are accepted between 9:00 a. m. on Monday until 6:00 p. m. on the following Sunday. Voting then begins, and each visitor to the site is allowed to rate the quality of each piece of work submitted. Visitors may vote on as many pieces as they wish, but are allotted only one vote for each individual piece. They indicate their preference for a particular work by rating it on a scale of one (1) to ten (10). After the scores are tallied, a duel begins between the two artists who have attained the highest scores. These two leaders vie for a chance to enter the final showdown, where the winners of twelve such rounds go head to head for the final prize of ?1000 for the winner and ?750 for the runner up. Entrance into this event on the Saatchi website is free and easy, and it holds the promise of furthering the careers of not just the talented winners but also of the wide variety of talented entrants whose works will be seen by Saatchi’s large viewing audience. The competition is also a means of exposing young artists to the triumphs and pitfalls that are likely to attend them throughout their entire artistic career. Therefore, artists not only get the chance to benefit monetarily, but also the chance to develop as a professional businessperson. Art Fair The Saatchi Gallery acts as a means of informing the public about the plethora of art events that take place annually around the globe. Within its pages, it is possible to find the profiles of those organisations that host and promote art shows in the various cities, regions, and countries of the world. Local, regional and international events are promoted on the site daily, with images, descriptions, and other critical information that enables the selective art lover to determine the likelihood of the event to suit his/her preferences. Saatchi welcomes all event hosts to utilise this resource as a means of getting traffic to their art shows or fairs, as well as to their website. In fact, this resource is offered free of charge to such art fair event planners, and they are welcome to use as many pages as necessary to aptly describe their fair and reach out to their intended audience. Upon choosing a username and password, event hosts are able to create a profile of their event that includes various dimensions. In addition to venue, hours, tickets/prices, directions and exhibitor profiles, space is granted for the inclusion of information about sponsors and also to upload pictures, images, or other graphics that will enhance the appeal of the event in the eyes of the public. Furthermore, the Saatchi gallery supports the editing of such event profiles so that pertinent information regarding the fair may be added at any time after the initial posting. This resource’s value has already been discovered by hundreds of artistic organisations, and the benefits gained by their use of the service have been incalculable. With this service, Saatchi offers next-generation methods of on-demand promotion to meet the requirements of 21st century art aficionados. Photographers The breadth and scope of the Saatchi Gallery’s influence in the world of art can be gauged by the variety of artistic genres to which it extends its facility. Saatchi extends all courtesies granted to artists also to a large number of photographers, and caters especially to those photo-artists who have gone unrecognised despite having produced consistently solid and meritorious work throughout their careers. The gallery bars no photographer on grounds of his/her cultural, national or ethnic background. Rather, cultural diversity is encouraged and fostered in the international artistic forum that the Saatchi Gallery has become. Photographers are welcome to upload their work to the website after completing a short registration process. Images should be uploaded as jpg files of a size no greater than 2 megabytes. Upon uploading, their work becomes viewable by the millions of viewers already frequenting the site, and accessible to the hundreds of art-oriented websites that link to Saatchi Online. For any photographer, this resource is invaluable in its ability to vivify their career as an artist. All are given the freedom to create their own profiles online and upload up to eight (8) pieces that they believe are most representative of their artistic talent and creative posture. Photographers are also allowed the chance to make contact with those interested in their work, and this group may range from admirers to potential buyers. The gallery also enhances the networking capabilities of these photographers with respect both to their work and to the work of others in their field. It allows them the chance to converse with photographers and critics alike as a means of gaining inspiration or of improving the quality of their future work. Saatchi Online is therefore an indispensable tool for the improvement of artistic photography careers on an international scale.

Research Foundational Theorists Assignment Example | Topics and Well Written Essays - 750 words

Research Foundational Theorists - Assignment Example Sigmund Freud contributed many concepts and theories to the psychoanalytic school of psychology. Freud speculated that there were three components of the personality that existed at separate levels of consciousness -- id, ego and superego. The id controls what the person wants and nothing more, the ego tries to appease the id in realistic ways, and the superego aims for perfection, often acting as the conscience by making the person feel guilty about misbehaving (Freud, 1990). Freud also initiated the talking treatment as a way of healing, which is when a person would simply talk their way through their problems, enabling Freud to pinpoint the cause of their problems. This method is one of the more common approaches in therapy today. Harry Harlow also made his own contributions to the behaviorist school of psychology in regard to the need for a human to have a feeling of attachment to someone and to create a bond, demonstrating the importance of companionship in social and cognitive growth. He proved this by isolating baby monkeys from their mother and seeing if they preferred a wire parental figure or a cloth one. The results showed that they preferred the cloth one, as it was more warm and comfortable. Philip Zimbardo brought insights to the social school of psychology through his famous Stanford Prison experiment, which helped to understand institutional norms. Zimbardo picked a sample of normal people, brought them to a makeshift prison and gave them roles. It was not long before the â€Å"prison guards† began to treat the â€Å"criminals† as if they were real criminals. The experiment ended up getting out of hand, with many subjects experiencing severe emotional disturbances (Zimbardo, 2007). By easily falling into their roles, Zimbardo proved that people are impressionable and obedient when provided with sound ideology and social and institutional

The Misrepresentation of Police on the TV Research Paper

The Misrepresentation of Police on the TV - Research Paper Example In many TV programs and shows, police officers are depicted as the front line of defence, as a strong force able to protect all citizens from all possible threats and crimes. Drugs, crime, and threats to the family and to safety generally are the stock-in-trade of these shows. However, programs like "Cops" depict the police as the front line of defence against such threats. "Americas Most Wanted" gives viewers a sense of empowerment as they fight back with telephone calls that help to capture dangerous criminals. There is actual footage of the police in action, breaking down a door in a drug bust, or chasing and wrestling a suspect to the ground. In real life, the police are unable to respond effectively to all reported cases of crimes and check all telephone calls coming each hour (Dowler 230). Also, some are concerned about the guarantee of confidentiality for callers that seemed to be compromised by televised comments identifying them as "neighbours" or "former girlfriends," or gi ving other identifiable characteristics. In real life, the source of scepticism is, for the most part, related to the experience of various forms of contact with the police. In reality, when you do try to help the police, the police never turn up until the crimes been committed. Also, Scharrer (2001) admits that: â€Å"the depiction of previously unemotional cops who were "all business" has changed to include modern sensitivity and more well-rounded portrayals in these roles† (615).

Choose from the book Assignment Example | Topics and Well Written Essays - 1000 words

Choose from the book - Assignment Example These new governments passed the discriminatory ‘Black Codes,’ which denied Blacks the right to testify against whites, barred entry to juries and state militias, denied them suffrage, mandated yearly labor contracts, restricted the occupations open to them and denied them property rights. When Jackson vetoed the Civil Rights Bills, establishing equality before the law for all races, and the Freedmen’s Bureau Bill, the Republican Congress broke with him. Radical Republicans in Congress embarked on their own reforms, through constitutional legislation, in a period called the Radical Reconstruction, extending from 1866-1877. The Fourteenth Amendment of 1868 guaranteed Blacks civil rights and equality before the law; the Fifteenth Amendment of 1870 mandated racially impartial voting rights; the Civil Rights Act of 1875 banned racial segregation. The Freedmen’s Bureau, whose powers were expanded by Congress, assisted former slaves to assert their rights. Severa l former slaves held legislative office, and entered the Congress, the Senate and the judiciary. Equal civil and political rights for African-Americans were ensured by such constitutional reforms. Former slaves succeeded in obtaining small family plots and a share in revenue through sharecropping. Socially, the African-Americans could now enjoy public conveniences, legalize their marriages and obtain educations. Radical Reconstruction struck a blow against racial discrimination, and laid the foundation for social integration of African Americans. With the election of 1876, and the Democratic dominance of Congress, the Reconstruction came to an end. 5. Explain the course of the Spanish-American War. (Page 663) The Spanish-American War was the offshoot of American expansionism, ignited by rising nationalist sentiment, and the doctrine of ‘Manifest Destiny’: it was the ‘duty’ of the ‘superior’ Anglo-Saxon race to spread Christian and Democratic va lues to ‘backward’ people. The war originated in the Cuban struggle for independence from Spain that began in 1895. American public sympathy for the Cuban revolutionaries was exacerbated by the ‘yellow press’, reporting atrocities committed by the Spanish on civilians. American investments in Cuba, and the perception of the strategic importance of the island in Central America, led President McKinley to dispatch the battleship USS Maine to Havana, to pressurize Spain. The mysterious explosion of the Maine in February 1898, with the loss of nearly 270 lives, was attributed to Spain. When Spain rejected American demands for a cease-fire and Cuban independence, McKinley declared war on Spain in April 1898. â€Å"The splendid little war,† (Foner, 663), to quote Secretary of State John Hay, resulted in only 400 American casualties and ended in four months. On May 1, the Spanish fleet was destroyed by the American navy under Admiral George Dewey at Manila Bay in the Philippines. The charge at San Juan Hill, outside Santiago, was highlighted by the popular press, which made Theodore Roosevelt a national hero. American troops landed in Cuba after another naval victory in July. American victory was declared in August. Contrary to its pre-war statements, America set to acquire an overseas empire. Under the following peace treaty, Cuba became an American Protectorate under the Platt Amendment of 1902, and

Stroke management in an Inner City Multi Racial Population Research Paper

Stroke management in an Inner City Multi Racial Population - Research Paper Example A research hypothesis in a research paper is a statement that researchers develop to stipulate upon the results of a research experiment (Eberhardt, 2003). It provides a tentative statement of the relationship between variables in the research and should be specific predicting what the researcher expects in the study (Eberhardt, 2003).   In this study, a hypothesis was not included therefore; it is difficult to determine the relationship existing between the independent and dependent variables in the study. However, I feel that it was not necessary to include the hypothesis since the study meet it stipulated objectives. According to the study, the researcher only outlines the main objective of the study that was to â€Å"investigate the experiences of life on stroke patients in an inner-city multi-racial population and provide recommendations for supportive stroke care† (Moorley, Cahill, Tunariu, and Scott 2014).Review of LiteratureA literature review is an evaluation report of information that has been found in the literature supporting the area or topic of study selected. The literature review contains, 10 literal sources relevant for the study topic dating from 2000 to 2014 covering subjects such as   â€Å"Health Strategies for Health Promotion†, â€Å"Ethnicity, health and health services utilization† and â€Å"Gender, ethnicity and self-reported health† that are appropriate for the study. Thus, the article provides adequate supporting evidence illustrating the need of conducting the research study.

Training Plan Thesis Proposal Example | Topics and Well Written Essays - 1250 words

Training Plan - Thesis Proposal Example The medical office is to have 126 employees that will majorly work with the Information Technology perspective. One of the key aspects to ensure is the physical security of the premises. Fifteen employees will be directed towards this feature. The training of these employees will ensure increased safety of the other employees and the information in the medical office. The responsibility of these employees comprises the watching over of the exterior part of the facility. The employees are supposed to observe who goes through the gate and ensure that they run their identification cards through the laser machine present at the gate. The running of the identification card will ensure that their information gets fed into the system and thus accounting for their presence. Shifts are required in this sector and the job will be run by 10 employees during the day and vigilance taken over by the other 5 during the night. The importance of the shifts is to ensure that the workers get enough res t to keep watch at all times. For the optimal results of this strategy, the Information Technology officers in the medical facility should communicate with the officers guarding the gates physically. The cooperation involves the security officers in the medical office informing the gate guards that they have recorded information about the visitors in their database and thus they have the freedom to access the facility. With this collaboration, there is the assurance of maximum security concerning the physical accessibility to the facility. Two physical security guards are required during the day that will bear professional IT gadgets to scan the cars and people that enter the facility. At night, the shift is taken over by two other employees. Upon entrance into the facility, the visitors head straight to the reception area. This area involves around ten

International Economics paper Article Example | Topics and Well Written Essays - 250 words

International Economics paper - Article Example They should also change their message by not reinforcing fears but reassuring citizens that trade is just one of many forces that affect their lives and government's role is to help them adapt to change. WTO should encourage governments address barriers to competition within countries. The victims of restrictive practices are consumers inside each country who must pay higher prices because of a less competitive market. These barriers also harm exporters and foreign consumers. Liberalizing should address investment restrictions too. There are fears insufficient investment restriction encourages companies to relocate to lower wage countries, but people should understand foreign direct investment would go from rich countries to other rich countries rather than poor ones. Nevertheless, there are differences between views people have in the U.S. and the views people have in most developing countries about the WTO and trade liberalization. In developing countries people fear that increase trade liberalization will lead developed countries to take advantage of their resources. In the U.S., the perception is that increased free trade will lead to a loss of sovereignty. Litan, Robert. Moving Towards an Open World Economy: The Next Phase. 6 Dec. 2009.

Journal Entry African American Essay Example for Free

Journal Entry African American Essay Hello my precious unborn child. I am not really sure where to begin. The doctor is saying that I might not make it through this pregnancy but they will make sure you live to see this crazy world that we live in. I want to make sure that you understand your history and where you come from! What a journey our family has been through. They just don’t make it easy for an African American Family. Here we are and we have struggled just to make it here to the Deep South. We settled here in Ole Miss just like lots of other black folks and you would think that after they freed us from slavery they could just leave us be. I guess I should tell you a little about who we are and what we have been through so you have a clearer understanding. Well it started when we got here. Brought over on ships, our family was slaves to the white folk right here in Mississippi. There have always been stories told. Why, I remember when I was a little girl my grandma telling us the story of Nat Turner. (1998) He went on a rebellion right here in the South. He was on a mission fighting for what he believed in. He may not have gone about it the right way but he fought until his death on October 30, 1831. After that it seemed to be one person after the next until finally Abraham Lincoln issued the Emancipation Proclamation. This was issued in 1863. (1998)This was a valiant attempt at freeing the slaves here in the United States but it technically only freed slaves in the states that were under the jurisdiction of the Confederacy. You would think that would make things better. Nope! There was a 12 year period after that that they worked hard on trying to make things fair for us. Your great-great-grandma was around through the reconciliation period. She said that we were finally awarded citizenship and in 1870 an amendment went in that stated you could not deny us the right to vote because of our race. (1998) My great-Grandma told us that just when things started looking up†¦It got worse. The Democrats came in and changed everything. They started doing every thing that they could to put us back to having no rights. But we as a race stayed as strong as we could. What you have to remember is that making our way in this world has been and remains a consistent struggle. We made leeway though! A young lady buy the name of Sophia Packard and Harriet Giles were able to establish a college for the â€Å"Negros† as the white folk like to call us. This was the first college for African American females. Spelman College’s goal at the time was merely to teach black women to read and write. And that they have done. But here I sit in 1963. A 33 year old female who isn’t sure what is going to be in her future. They call us free. I have to ask myself daily though, â€Å"Am I really free? † I mean we have separate schools. We eat in separate restaurants. (2010) They give us totally different bathrooms to use and all this is because of the color of my skin. I look at this world and I think to myself, â€Å"I put my clothes on the exact same way as everyone else. † Should the color of our skin really make things so much different for us? Every single day we have leaders out there fighting for what is fair and what is right. Take Martin Luther King for instance. (2007) He is on a mission. He is part of a group called the SCLC. (Southern Christian Leadership Conference) He has made major strides. I mean in Montgomery Alabama the black folks get to ride on the same buses with the same rights as the white folks. I can only hope that by the time that you grow up and are able to read and understand all this that you look at all this and have a hard time believing it. As I sit here and write to you and I look across the street of this tiny little home I live in I see the neighbors and in their front yard is a cross that someone has lit on fire. Why, because today he walked a white girl to school. Rumors started and now everyone knows that this little girl likes him. Yet he is being punished for it. It shouldn’t matter. If there is one thing that you need to know and one thing that I can teach you through this letter it is to be you. Know yourself. Never let anyone tell you that you can not do something. Most importantly, remember that loves has no boundaries. It sees no color. It does not understand hate. It does not segregate nor does it discriminate. I hope that you never have to endure the hardships that we have to endure during these trying times. Always remember to live with no regrets and never look back! I love you with all my heart-. Momma Works Citied Page African American Slavery (1998) Long Island University Retrieved from http://www. liu. edu/cwis/CWP/library/aaslavry. htm#turner Timeline Search for African American History (2010) Google Search Engine http://www. google. com/search? q=african+american+historyhl=ensa=Xtbo=ptbs=tl:1,tll:1850,tlh:1899ei=lrPUS9avLoK78gbfpL3qDwoi=timeline_histogram_navct=timeline-histogramcd=8ved=0CIcBEMkBKAg History of African Americans Information Please Database. (2007) Pearson Education, Inc. Retrieved from http://www. infoplease. com/spot/bhmtimeline. html.

Distributed Denial Of Service DDOS Attack Computer Science Essay

Distributed Denial Of Service DDOS Attack Computer Science Essay Information technology is an exciting and emerging day by day technology which requires communication systems for data and services exchange. As nowadays every services and products uses computer and internet as a medium to interchange data or money in an open internet, hence prone to vulnerabilities. Distributed Denial of Service (DDoS) attack is an attack to the availability of the resources available, so that authenticated users do not use those resources. This paper intended to explore the existing threats and vulnerabilities of DDoS with possible solutions and recommendations plus overview and architecture methodology of this kind of attack. Confidentiality, Integrity and Availability are the three main features of the any computer network communication systems. DDoS which is a subset of Denial of service (DoS) attack, which result in overwhelming the victim machine and deny the services to its legitimate users results in Unavailability of the resources and services for concern clients. Some examples are smurf attack, SYN UDP floods and ping of death. DDoS is a type of DoS attack but uses distributed computers from different location to attack on a particular victim may be a server or client which results into the stopping of its functionality to provide services, hence unavailability of the server ultimately results loss in monetary plus status of the organization. It works by flooding all the network of the given organization with unwanted traffic, the first well known DDoS was identified in 2000 on yahoo.com which goes down to around two hours. The DDoS is a result of weakness of internet which prone to several vulne rabilities as internet was designed only for functionality but not concern about any security. As internet is an open network everything is open and is shared among authenticated users. Another big problem is that it is not centralized network different organization, different countries have their own rules and regulation regarding internet. DDoS Layer Involved The DDoS attack mainly occurs in three layers of the OSI model which are layer 3 (Network) layer 4 (transport) and layer 7 (application). In transport layer what exactly happens is that attacker uses a forged IP address to request for connection so in typical connection, 3 way TCP handshake is done but in this attack it does not complete 3 way handshake but send connection request over and over server reserves resources for each attempt and results in out of connection requires for the legitimate users. In network layer it includes ping of death and ICMP requests, where as in application layer is kind of effective DDoS attack and hard to detect because it passes the 3 way handshake and treated as authenticated user to the concern server, so attacker requests a large amount of data continuously through HTTP and results in avoiding its legitimate users as got busy with those false requests. In DDoS attack a combination of those three layers results in an effective attack that results i n some really drastic effects. Application Layer Presentation Layer Session Layer Transport Layer Network Layer Data link Layer Physical Layer Fig: 1-Layers Involved in DDoS DDoS Architecture The main purpose of DDoS attack is to overwhelm the related server and makes it down, it can be for benefit or for fun only but in both case legitimate clients suffered as bandwidth, resources, memory and CPU got wasted. DDoS attack architecture consists of hierarchy pattern to attack; the four main components of DDoS are as follows: Attacker Master Machines/Handler Zombie Machines Victim First of all attacker scans thousands of computers on the internet independent of the origin of the systems for known vulnerabilities that is which have minimum security aspect on the computer and makes Master machines or handlers, its consists of more than two systems to many depends upon how sophisticated is attack, after making handlers rest scans for the vulnerable systems is done by these handlers, which results in thousands of zombies across the globe without knowledge of concern users and when these zombies are ready attacker can execute for attack and makes the victim down. Attacker Master Machines/Handlers Zombie Machines Victim Fig: 2- DDoS Architecture As seen from the above figure attacker takes control of one or more than one masters which then take control over thousands zombies and when triggered at a specific time these zombies flood the victim. These attack results with the use of some tools (software or malware) which to be install on the masters and zombies so that attacker can take controls through these tools and monopoly the systems. Here above the communication between attacker and master machines is done through TCP protocol whereas between master machines to zombie and zombie machines to victim use UDP protocol for communication, as UDP is unreliable protocol so does not hold any state and results in no trace back, it uses TCP for initial communication because it needs to organize other subordinates with master machines. DDoS Tools The tools used by DDoS attack are very sophisticated as it runs in background or in foreground with the systems program name and is not visible or very hard to detect by administrators. Trin00, tribal flood network, stacheldraht, tribal flood network 2000, trinity, wintrin00, MStream and etc are the examples of such kind of tools used in DDoS attack, by this tools attacker installed and executes accordingly. It also helps him to facilitates co ordination between masters and zombie, and execute timer also to bombards at a fixed time, so that all zombies attacks the victim. Trin00 scans for buffer overflows in systems and install attack shell daemon through remote shell, it communicate through unencrypted UDP. In tribal flood network, it installs the daemon which carries out the multiple attacks like ICMP flood, UDP flood, SYN flood, communication done through ICMP ECHO and REPLY. List of zombies daemon IP address is encrypted in later version of TFN. Stacheldraht uses the combination of trin00 and TFN. Encryption takes place between attacker and masterà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s communication and attacks are similar to TFN. Trinity floods through UDP, SYN, and ACK through Internet Relay Chat (IRC) has a backdoor program which monitors TCP port. MStream uses forged TCP packets with ACK flag set, it uses TCP and UDP floods with no encryption in between but master machines are kept password protected. Beside these tools various other program and tools are readily available for such kind of attack which leaves no residue to trace back. DDoS Types DDoS are acts differently but mainly classified in two main categories according to their attack pattern which are as follows: Bandwidth Depletion attack Resource Depletion attack In bandwidth depletion attack the main targeted area is the bandwidth of the concern victim by overwhelming with unwanted traffic more than 10 Gbps (It depends) and prevents the legitimate users from gaining access for the services. Some examples of such attacks are UDP flood, ping flood, Smurf and reflection attacks which bombards with unwanted traffic to make unavailability of the services. Whereas in resource depletion attack, the main concern area are the resources available. This attack leads to the out of resource available for the concern users by TCP SYN attack, PUSH ACK attack, Teardrop attack. These attacks through the requests like SYN to the concern server which in return reserves resources for this request, but attacker bombards the same again and again and hence server goes out resources. DDoS Detection The very first question about this attack is that, how to know if DDoS attack happened in any organization or in any machine. So following are some ways to know if it occurs: Performance of CPU, Memory and bandwidth degrades abnormally. Services become unavailable or partially available. Cannot access given resources properly. These above are preliminary steps to know the DDoS attack. It can be monitor through the continuously analyzing of the systems. DDoS Defense Practically speaking it is impossible to prevent DDoS attack but what we can do is to reduce its effect or tries to make security strong as much as possible. The following are very basic defense mechanism against DDoS attacks are: Prevention Detection Classification Justifying Tracing back The first phase called prevention which means to prevent from DDoS attack as much as possible that is to prevent itself to be part of the attack architecture, so not to become handler. It is done through the continuous monitor of the systems but every user is not aware of the security issues. The second phase describes to know that if the systems are under attack by verifying abnormal activities like CPU or bandwidth uses, it can done through firewalls or routers. The third phase is classification of the detected attack according to its prototypes like IP Addresses, protocol used and packet type used; it can be done through the use of Intrusion Detection System for future countermeasure. The fourth mechanism is justifying the detected attack that is how to deal with the known or detected attack one way is to block the whole traffic from those addresses by using access control list on gateways or react accordingly another approach is to trace back the detected packet so that source ca n be identified. The final part of our defense mechanism is trace back which will be covered in later section of this paper. DDoS trace back DDoS trace back is possible to zombies only but may be if done in proper way can leads to the attacker, chances are very rare as it is independent of the location. Some of the methods are as follows: Link Testing Controlled Flooding ICMP Trace back IP Trace back In link testing, when attack is in progress routers can co ordinates with each other to determines which router originated the attack traffic and can trace to the upstream but requires inter ISP co operations as different connections are maintained by different ISP. Whereas in controlled flooding it floods each incoming links of the router to determines the source but needs router co operation and better network map, similarly in ICMP and IP trace back a reverse path is generated to identify the source but path can be long and packet format space is limited to cope. DDoS Security measures As currently various research are going on to stop DDoS attack and it may takes time but DDoS becoming deadly day by day and is considered second in financial losses due to attack after viruses but comparison to virus it is very new and have vast effect with no remedy. So only option we got is to make it harder for attacker to penetrate into the systems, and following are some security precaution we should follow: Install and update continuously antivirus and spyware software from trusted authority and run regularly. Patches the security components of the systems continuously and be always ready for up gradation of systems. A well set network infrastructure with proper installation of firewalls and routers with appropriate policies, so that unwanted traffic and organization traffic can be separated clearly. Filters incoming traffic on routers or rate-limit certain types of traffic like ICMP and SYN packets. Monitors continuously incoming and outgoing packets and if some abnormality seen then react accordingly. Use Network Address Translation (NAT) to hide internal IP addresses. Use Intrusion detection systems (IDS) implement host based IDS plus network based IDS in a mix pattern to filter and detect abnormalities in the network. Egress and Ingress filtering, these are filtering mechanism implement on IP traffic. Egress sets the ranges of IPs leaving the organizationà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s network whereas in ingress a set of IP address ranges are allowed to move into the network. Using of SYN and RST cookies to verifies both communication parties with the help of cookies, so that legitimate clients can access the resources. Use a proxy server in between the network so that a request goes via proxy to server and proxy filters it according the rules implemented on it. Implement Honeypots systems, these are the systems in an organization with open security and are separated with internal network to know the attack pattern. At last but not least literate the users or clients about the security concerns. Conclusion DDoS Attack is an attack on availability of the resources and services which results in financial losses, loss of organization reputation, and disturbance in work flow environment. The bitter truth is that the security technologies like firewall, routers and IDS are very week to prevent DDoS as it cannot differentiate between original and fake traffic. Another factor is that it uses IP spoofing, difficult to verify with original packets plus the routing involved is stateless. Hence results in very strong attack. In this paper we have gone through the DDoS overview with its architecture layouts plus types and tools involved in DDoS attack. We have highlighted the DDoS detection part and visualize the security aspects and implementation to safeguard the assets against such attack plus a brief summary to how to trace back. To compete with DDoS one way effort cannot prevent or defeat it, it needs all round support to tackle with it like among different internet communities, different countries to enforce such laws and regulation strictly to cope with it. suggestions DDoS is a newer and disastrous attack, so to prevent it I would suggest that very carefully implement DDoS security measures which are defined above. Beside these IPSec and SSL/TLS protocols implementation can helps a lot to prevent. VPNs can be added for secure channel communications. Use Mozilla Firefox as browser instead of others.

Branding Cities for Tourism

Branding Cities for Tourism INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing technique, instead the need of the hour today. While there are some critiques of the concept, Place Branding is becoming a well accepted theoretical development by marketing gurus in the world. The days where the big cities used to compete with one another for placing headquarters of multi-national companies are gone. To a great extent, this paradigm shift can be attributed to technological advances and lowering of regulations across the world. Therefore, cities can now carve their own niche for a separate value proposition they have on offer. A great deal of research has been conducted on the concept of city branding; some of the identified requirements for city branding are leadership, strategy and creativity. It is important to admit that a city is widely different from a product, yet has its set of similarities. The greatest point of distinction is that a city is a single product, which can be multi-sold. Therefore, it is imperative that a city defines its target segments clearly. In broad terms, the customers for a city are people who live there, i.e. a citys inhabitants, people who create job there (the creative class) and people who stay there (contribute to the city through tourism). A city cannot function without its people, who form the stakeholders for the city. A city branding exercise to a great deal is driven by the concept of leadership. Leadership includes a citys citizens, government authorities, private and public companies, institutions, etc. The key to city branding is that there is no hierarchy in the organizational structure for a citys leadership board. They all are equal partners, who take strategic decisions together, implement it as a group and therefore, enjoy the benefits or bear the risks equally. In order for a city to be a good brand, the city should have distinctive, differentiated characteristics, which can be easily identified by the target group. A city branding exercise requires a city to have certain basic characteristics, without which branding cannot be successful (Winfield-Pfefferkorn, August 2005): The city must offer attractive employment opportunities The purchasing power of the citizens should be reasonable It should provide reasonable living conditions The public transport system should be in place Education and recreational facilities should be present Branding, if executed well has the capability to infuse life into the city. It has a direct bearing on the work of urban and economic planners for the city. The key is to identify the promise of a value that a city has, i.e. what is it that the city offers which can keep the businesses, institutions and residents attracted and interested in the city (Gelder Roberts, Branding Bring Life to a City, 2006). In case of city branding, the role of branding is not just strategic or visionary in nature. The value of the brand is built at every point of contact with the consumer through the experiences that the consumer has at that point. Therefore, relying only on the physical characteristics of the place is not enough. It is each experience which defines the image of the city in the consumers mind (Baker, 2007) Therefore, the process of city branding is interesting albeit very complex in nature. There are no one-size-fits-all phenomena for city branding. Each citys stakeholders need to think individually about their city and identify the differentiating characteristics, the strengths and weaknesses and the areas which need work to execute a meaningful, strategic city branding process. LITERATURE REVIEW DECIPHERING: CITY BRANDING In the competitive age today, almost nothing has a strategic competitive advantage. Therefore, the cities as well are competing with one another for attention, tourism, talent, events, investment etc. (Sicco van Gelder, June, 2008). The author points out the days where the big cities used to compete with one another for placing headquarters of multi-national companies are gone. To a great extent, this paradigm shift can be attributed to technological advances and lowering of regulations across the world. Therefore, cities can now carve their own niche for a separate value proposition they have on offer. At this point, the author points out that the traditional methods of advertising with CNN or pepping up the proposal in terms of commercial, industrial or cultural spaces is no more enough to lure consumers onshore. This is the onset of requirement of a ‘branding strategy for a city. He urges the reader to think about how a value proposition needs to be devised from analyzing which aspect of the city can be used to differentiate itself. He further explains, the three main heads with are required for branding of cities: Leadership Strategy Creativity Leadership The author has identified ‘Leadership as the most crucial component of any city branding exercise and how if leadership is taken into consideration, strategy and creativity can be built around it. The first step to leadership is identifying who are the stakeholders of the city, who would work as partners in the a combined unified goal of re-structuring the city, because unless all the stake holders are on the same page, a restructuring, branding or any such activity can be successfully implemented. In addition to this, it is important to realize that unlike a company, in case of a city all the shareholders are equally responsible for a city branding exercise forming a hybrid type of organization. â€Å"What is required is a partnership where all of the key stakeholders regard each other as equals, regardless of their power or resources, where their individual contributions are valued because, without them, the city will not realize its full potential.† Another important characteristic of leadership is that the leadership should be shared in nature, because a partnership can be created but an effective execution requires the participants to take care of their own agendas along with a collective decision making. â€Å"Shared leadership in a brand partnership requires a far greater degree of common understanding and joint thinking than traditional forms of leadership in the public and private sectors.† All the partners should be keen, eager and willing to work together. A city branding exercise is a collective wisdom which is driven by team work. The author points out that there may be various conflicts of interest, opinions, timing issues, etc. However, the stakeholders need to work together irrespective. At this point the author introduces the concept of a ‘Brand Management Organization, where he illustrates that the role of a Brand Organization is to devise a clear cut branding strategy for the city, i.e. policy changes, re-look at the concerned areas, investment, city attraction strategies, etc. Thus, in the area of brand management as a whole, a city branding provides the following lessons, according to the author: The partnership of the stakeholders is an on-going process. Their work cannot be skewed towards anyone and it doesnt end once a strategy formulation is over. The partnership is not an elitist society; newer members need to be added from time to time. The partnership needs to evolve as time changes. The partnership needs to take timely reviews of the brand strategy and be fluid in making the necessary amendments from time to time. The partnership cannot work in a silo. It needs to motivate the citizens of the city to work together with the brand strategy Strategy There are three forms of strategy which exist: Business Strategy, Brand Strategy and Marketing Strategy (Gelder, The new imperatives for global branding: Strategy, Creativity and Leadership, January, 2005). The author further illustrates that the business strategy is an overall phenomenon, which further dictates the branding strategy. The branding strategy further dictates what differentiates the brand (in this case, a city) from others, what is its unique value proposition, believable, and likeable. Based on these strategies, the promotion design, pricing, delivery, etc. can be decided. To execute the branding strategies, the marketing strategy is devised. The marketing strategy according to the author is translating the brand proposition as value for the stakeholders. As Illustrated earlier all of it revolves around leadership. The author insists that leadership is the key to the three types of strategy, which has direct implications on a successful implementation on the workforce. Creativity Creativity as the name suggests is about ideas (Gelder, The new imperatives for global branding: Strategy, Creativity and Leadership, January, 2005). Creativity according to the author can be of two types: Thinking of existing scenarios in a different manner or coming up with completely new ideas. Creativity forms an inherent component of the entire strategy design. The author explains through the ideas of Jeff Mauzy and Richard A. Harriman, who introduce the concept of systemic creativity, which is further argued by Nicholas Ind and Cameron Watt that creativity is the fluidity within the organization which breaks down barriers. The author illustrates that creativity is not restricted to the mere ideation process, but should be embedded in every aspect of a strategy. â€Å"Creativity is not the same as innovation, which may be termed ‘applied creativity. Creativity is also not the same as improvement, which may be termed ‘routine creativity. However, both innovation and improvement require pure creativity to function† To conclude, the author insists that one without the other is pointless. For a successful execution of a branding process, they all need to work in tandem with one another. WHY BRAND PLACES? Kotler explains how place branding and marketing results in the overall growth of the place and value for the involved stake holders. The equation is quite simple actually, branding a place leads to attraction for the place, which leads to varied benefits as described by the flow chart below: However, it isnt a completely upward graph. In fact, its a growth and decline cycle (Kotler, Place Growth Dynamics, 1999). While the attractiveness of a place brings new industries, job opportunities and betters quality of life, it has its own set of implications. When more and more external industries and people come into a city it leads to increase in usage of a citys resource, which further leads to depletion, increase in costs, etc. which in turn leads to increase in taxes for the community. In addition to this, the author states that there are external damaging effects as well which are defined as ‘process coincidences. Some examples of process coincidences are air pollution, increased crime rate, etc. Therefore, the learning from this is that a city should be branded to gain attractiveness, which is seen directly proportional to a citys prosperity. However, the implications of such a step should be taken into account and contingency plans should be devised by the involved stakeholders and authorities in the citys branding exercise. WHAT IS A BRAND? An Oxford dictionary definition: Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark. Varied definitions of brand exist across definitions and disciplines. However, there lies a common line of thought which implies that in its passive form a brand is an object by which an impression is formed, and hence branding is the process of forming this impression (Blackett, April 2004). This book attempts to illustrate how branding has evolved in both active and passive manner. â€Å"The word brand comes from the Old Norse brandr, meaning to burn, and from these origins made its way into Anglo-Saxon.† This process was undertaken to differentiate ones cattle from another. It was also realized that the farmers who took care of their cattle, hence provided much better quality were preferred and came to be identified with the marks on the cattle. The author goes on to explain how brands have come a long way since that era. He provides examples of the Mediterranean age, Ancient Rome, the British Museum, such as: potters marks, roman eagle, flags, to explain the concept further. The true arriving of brands took place during the industrial revolution, when the trading between countries became possible. In fact some of the brands during that time are some of the biggest brands even today: Singer sewing-machines, Coca-Cola soft drinks, Bass beer, American Express, Prudential Insurance, etc. Ever since, the 2nd world war, the world has seen real explosion in the world of brands (Blackett, April 2004). Elements of a Brand Brands are supposed to have some inherent features which are distinctive. Brands are intrinsically striking and that their role is to create an indelible impression (Blackett, April 2004). Intrinsically Striking: According to the author a brand is distinctive through a combination of factors such as, name, letters, numbers, a symbol, a signature, a shape, a slogan, a color, a particular typeface. He also adds that the name is the most important part of a brand, as it provides a universal language interface. However, the name can never be enough; it has to be complemented by other symbols, signs, logo, tagline, etc. which then derive the brands overall philosophy. It is the repetition of these across consumers senses which make a brand what it is. There are obviously exceptions to this rule. However, the exceptions usually only work when a brand enjoys a cult status and has a huge following of loyalists that the changes in the logo, tagline, or even the name do not affect a consumers perceptions about the brand and they continue to relate to it Creating an Indelible Impression: This is the age of high competition and high variety, the author notes. Therefore, the need to differentiate oneself from another becomes of primary importance. Since the consumer is flooded with choice, the brand needs to create an impression which is long lasting and captivating for a consumer to sit up and notice. The brand needs to function in a manner such that it creates a route map in the consumers mind making it an obvious choice amongst the clutter. This loosely translated implies that the consumer neednt be aware about the industry, i.e. the brand just needs to offer a value proposition interesting enough for the consumer to pick it above others. The author also adds that the successful brands are those, which create equity for the consumer, meets the expectations of the consumer and keep the promise they have made (Blackett, April 2004). Brands as Business Assets and Explosion of Branding Blackett further explains that this age expects brands to be assets to a company. Brands, with their ability to secure income, can be classed as productive assets (Blackett, April 2004) in exactly the same way as any other, more traditional assets of a business (plant, equipment, cash, investments and so on). Needless to say that the brands which result in high earnings for the business have direct implications on the overall performance of the business and also results in positive shareholder value for the stakeholders. As the world is moving further, more and more corporations are fighting for the same space. Also, it has moved beyond products. In this age, products are branded, corporations are branded, and literally everything is branded. Guideline for good brand management The author explains that if a brand wants to be truly successful, there are certain guru mantras which need to be incorporated in all brands across categories: Protection of the Brand: This essentially means patenting or trade-marking a brand and its complementing characteristics, such as, logo, name, colors, etc. Honoring the Stakeholders: Each brand should identify who are the stakeholders and work in an efficient manner for all of them, whether its the employees, the consumers, the shareholders or partners. Treating the Brand as an Investment Tool and not Cost: Brand owners need to realize that unless branding is viewed as an investment which brings results, appropriate actions will never be taken and true profitability will never be achieved. Hence, the school of thought which treats branding activities as cost needs to be discarded. Exploiting the Financial Potential of a Brand: Branding these days goes beyond a companys premise. Therefore, it is important for the brand owners to look for and tap opportunities where a brands equity can be maximized. Some examples which the author provides are co-branding, licensing, franchising, training, etc. APPLYING BRAND SCIENCE TO CITIES: BRANDS VS. CONCEPT Brands have sometimes been subjected to a lot of criticism from an array of industries (Gelder, Brand versus Concept in Area Development, July, 2008). Due to association of brands with advertising and marketing phenomenon various industries and professionals find it difficult to accept ‘branding, while are willing to apply ‘concept to their line of thinking. The author attempts to compare and contrast ‘Concept and ‘Brands. According to him, while the two are often used interchangeably, the key difference between the two is the applicability period. He says that while a ‘concept is a unique idea for a specific target group, it usually has an end date. A brand on the other hand, is a promise of value that must be kept for different audiences simultaneously, such as residents, visitors, businesses, investors and institutions. Essentially, brands are not short term; they form the underlying philosophy which is applicable across segments and time periods. Also, while a concepts value proposition decreases with time, in case of a brand, it increases with time. However, he suggests that there is no reason why the two should not complement each other. Particularly, in the area development, place branding process, the two should truly work in tandem with one another. If used in conjunction, the two result in benefits for both. The author further illustrates with an example: A concept such as a designer hotel, a slow food restaurant, an organic market, shared facilities for creative start-ups, an ecological district, a culture institution or a factory outlet centre, etc. can help realize the brand. BRANDING OF CITIES SENSE OR NONSENSE? With Nations, Cities, Places and Areas realizing the perils of branding themselves, branding of places is becoming a popular phenomenon, particularly in European areas. The question is whether the laws and rules of branding can be imitated for places, especially with the restricted flexibility a place offers in comparison to a product or service (Riezebos, 2007). The author attempts to solve this issue by focusing on Brand Architecture, Positioning and Organizational Structure of a City Brand. Place branding as defined by the author is a concept of umbrella branding which a term used for branding different geographical locations. He also distinguishes between city branding and city marketing, the principle difference being that marketing uses the consumer preferences as a guiding principle, while branding defines the vision which the company plans to achieve (Riezebos, 2007). In this journal, the author focuses on the term ‘city branding to disseminate the applicability of the concept as a genuine principle. Using examples of New York, Barcelona and Rotterdam, the author derives Brand Architecture, Positioning and Organization Structure in the following ways (Riezebos, 2007): Brand Architecture: From which level, i.e. country, region, city, borough or area of operations should one communicate from and for which target group? He adds that the first step to create brand architecture is identifying the target group, which in the case of a city is living, working and staying. o People who come under the ‘living category constitute of people who live there currently and people who might live there. o People who come under the ‘working category are not the people who come to a city to work, instead constitute of entrepreneurs who create new employment opportunities. o People, who come under the ‘staying category, are essentially the spin off effect it has for the inhabitants by tourists who visit, when they pay for things for their stay food, accommodation, etc. In terms of relevance for devising a brand plan for a city, the idea is to keep in mind the relevance of the offerings and value proposition for each of the target groups. He also adds that while devising the proposition for each target group, the brand architecture needs to be kept in mind. Failing to do so, will result in each level of the city (neighborhood, borough, etc.) provide their own set of offerings to the target group, which may not be in synch with the citys overall value proposition. As a result, the consumer will be confused and hence, inconsistency will not be able to form a brand for the city. Positioning: How should the brand of a city stand out? o Unlike in the case of products, service, etc. a city usually holds their own set of experiences for the consumer. Therefore, the positioning needs to be in sync with the delivery capabilities of the city, otherwise, the citys value proposition will fall flat. He also adds that positioning need not be of a positive tone, i.e. a negative city cannot present itself as a positive city. However, this does not imply that negative cities cannot brand themselves. A city can use its negative properties to brand itself as well. An example is the way Texas used its mosquitoes plague problem by starting the annual mosquitos festival. The author adds that a city should include the two key aspects in its branding: 1. Distinct positioning and differentiating factors 2. Targeted institution of sales activities such that sales activities are tied to certain activities with the city Organization Structure: What is a good structure for the management of a city? o Since there are a number of parties which influence the management of a city, all the involved parties need to work in the below defined structure: According to this structure, the Chief Marketing Officer (CMO) occupies the most central position (Riezebos, 2007). CMO or the Project Organization takes care of all the marketing, sales and promotional activities of all the target groups. The CMO then reports its activities to the relevant authorities or the City Brand Board (CBB). Usually the CBB consists of researchers, experts on branding and communication, appointed on a revolving term basis. The CBB then reports to the Supervisory Board, which usually includes the Mayor, certain CEOs or heads of companies and institutions. According to the author, this type of an organization structure has the following advantages: 1. Centralization of Brand Related Activities 2. Clear Separation of Execution, Strategy and Top Ranking Ambassadors He insists that these three points should be the guiding principle for drafting a branding plan for any city. COMMUNICATION MODEL FOR CITY BRANDING In a city branding exercise, there are certain types of communications which drive the image of a city (Kavaratizis, 2004). The author implies through this model that the primary target of a city is its inhabitants, and that the beginning and the end point of a city branding is the same, i.e. a citys image. Needless to say that a city always has an image, irrespective of any marketing/branding efforts dedicated to it. He identifies three main methods of communication, in terms of primary, secondary and tertiary: Primary Communication for City Branding: The primary communication revolves around the communicative effects taken by the city, which are defined by 4 types of actions: o Landscape: Essentially the outer appearance of the city, its design, architectural pieces, places of art, etc. o Infrastructure: Essentially the accessibility of the city, i.e. roads, transport facilities, conference halls, etc. o Organization: Essentially the marketing efforts of the citys authorities and how they involve the inhabitants in the decision making process o Behavior: Essentially the services available and provided in the city, events and investment patterns of the city Secondary Communication for City Branding: The secondary communication is the planned and intended communication by the city authorities, in forms of both ATL[1] and BTL[2]. It revolves around what content is being communicated and what is the communication capability of the city authorities Tertiary Communication for City Branding: The tertiary communication is derived from word-of-mouth advertising usually created by media, competing cities, visitors, etc. The author reflects that while the first two forms of communications are largely positive in nature as they are controlled and are of top-down structure. However, it is the third form of communication (Kavaratizis, 2004), which leads to maximum brand salience, making the inhabitants of the city as the chief marketers for the city. LEVELS OF PLACE MARKETING According to Philip Kotler, there are various levels to place marketing, which is a combination of target markets, marketing factors and planning groups. Target markets comprise of the certain chosen segments and the customers to whom the marketing messages are directed at. Marketing factors are essentially the attraction of the place, its infrastructure, the people, its perceived image the quality of life enjoyed by the inhabitants. The planning group is the number of stakeholders who decide and implement the process of place marketing (Kotler, Levels of Place Marketing, 2002). The author further adds that creation of a marketing process creates certain value for the consumer which involves creation of appropriate infrastructure for satisfaction of citizens and visitors, constant need for existing and new attractions which keep businesses and visitors interested, clear communication of its benefits and distinction, generation of support from citizens, government authorities, companies, and institutions. ELEMENTS OF A PLACE MARKETING PROCESS The process of place marketing usually begins with the strategic analysis of a place, which involves its strengths, weakness, opportunities and threats (Ashworth Voogd, 1994). The author points out that in case of place marketing, the elements involved need to be treated differently than marketing of products and services. He explains that each element can be sold separately or as a bundled product in case of place marketing. In addition to this a place is a single entity; however, it can be sold over and over again. The producers of a place product can be many, and the consumers are free to choose the products use for varied purposes. The price of a place product is indirect and non-monetary. The marketing of a place is not restricted to traditional advertising and promotion. A place can improve its liveability, visibility and investibility to market itself (Ashworth Voogd, 1994). There are four main characteristics of a place, which differentiate it from others; place as a character, as a fixed environment, as a service provider and as entertainment and recreation (Rainisto, Success Factors of Place Marketing: A study of place marketing practices in Nor thern Europe and the United States, 2003/2004). It is important to understand that the process of place marketing is a cyclical process, which goes on to infinity (MatloviÄ ovà ¡, 2007) as explained in the model below: According to the author, the process of place marketing begins with acceptance of the marketing concept for the city, which is developed into a vision and a long term plan, at this stage of the process the greatest driving factor is ‘Motivation. â€Å"The initiator must be able to persuade the relevant place opinion leaders about the importance of marketing for the place in question and have them as participants-multiplicators in the suggested process†. The next step is creation of a Marketing information system, where the information available in secondary sources and primary sources is analyzed, which helps develop the profile of the place based on Identity, brand and image of place (MatloviÄ ovà ¡, 2007), as the author explains through the diagram below: The author explains that creation of a place profile is dependent on the semantic differential between the current image and derived image of the city, which can be concluded through a ‘public perceptions survey. Once the profile of a place a created, one needs to conduct a detailed SWOT analysis of the place. The author explains that the SWOT analysis of a place needs to focus on three main areas, which are delimitation of the place, analysis of internal factors of the place (natural environment, demography, economy, infrastructure and business environment) and analysis of external factors (microenvironment and macroenvironment). The combination of a marketing information system, the difference between the current image of the place and the desired image of the place and finally a detailed SWOT analysis helps in formation of a strategy for further marketing of the place. Once, these three steps are covered, a key enabler for further progess is the segmentation of the market, which completes the sub-process called ‘Situation Analysis. At this point, the ‘Goals are decided for the process of place marketing, targeting also takes place at this stage. Based on the goals, a ‘Strategy is Designed, which involves positioning of the city, devising the marketing mix, scheduling inspections, zeroing in on the marketing budget, and inking the overall marketing plan. The author has developed a model for a clear segmentation of a city, as explained below: The author explains through Kotlers suggested methodology for segmentation, and points out that there is not unique way to segment, which becomes even more difficult in the case of a city due to the heterogeneity attached to the single product. He uses the classification of segmentation criterion and applies it to the city: Geographic, Demographics, Psychographics, and Behavioral. â€Å"A successful strategy will result from a detailed and systematic analysis that will respond the two fundamental questions: where is the place situated? and how did it get there? The following comparison of the whole spectrum of data and information will reveal the trends that have to be taken into account in setting the marketing goal. The essence of the conception and strategic stage could be summarized in the two questions: where does the place want to get in future? and how can it be achieved?† (MatloviÄ ovà ¡, 2007) After a clear segmentation, this can be of two types, concentrated and differentiated. The key is that a city needs to decide which of the two segmentation strategies it goes with. In plain terms, this means that if the city chooses a concentrated segmentation strategy, it focuses on a micro segment and devises a value proposition for that segment. However, since a city has the capability to be multi-sold, the city can be marketed to a bunch of segments wi

causes of the great depression Essay -- essays research papers

The Great Depression was a decade of poverty for many United States citizens. Starting in 1929, The Great Depression was a rough time not only for the U.S. but for many other countries. There are many causes for the Depression but the main cause was the combination of the greatly unequal distribution of wealth throughout the 1920's and the extensive stock market speculation(Gusmorino, 1). Other causes were the unsteadiness of the stock market, short signed economic policies, overdependence on mass production, consumer spending, advertising, welfare capitalism, and high tariff. The effect on the country of the imbalance in the economy threw the U.S. into an era of negativity. How did the United States go from the â€Å"roaring twenties† to The Great Depression? It was all based on deflation and the crash of the economy. A good example of uneven distribution of wealth was Henry Ford’s yearly income of $14 billion the same year that the average income was $750. Another contributor to the uneven distribution was the government. Calvin Coolidge favored businesses therefore favoring the wealthy who invested in these businesses. For an economy to function properly, total demand must equal total supply. What happened in the 1920's was an oversupply of goods. This resulted in the middle-class needing more but not being able to afford more while the upper-class didn’t want to buy more goods. Three quarters of the U.S. population spent almost all of their yearly incomes to purchase consum...

The Rastafarian Belief System Essay -- essays research papers

The Rastafarian Belief system The belief system of the Rastafarians is that Haile Selassie is the living God for the black race. Selassie, whose previous name was Ras Tafari, was the black Emperor of Ethiopia. Rastafarians live a peaceful life, needing little material possessions and devote much time to contemplating the scriptures. They reject the white man's world, as the new age Babylon of greed and dishonesty. Proud and confident "Rastas" even though they are humble will stand up for their rights. Rastas let their hair grow naturally into dreadlocks, in the image of the lion of Judah. The total following is believed to be over a million worldwide. Also the belief system of Rastafarianism is somewhat based on six fundamental principles. These included Hatred for the white race, the complete superiority of the black race, Revenge on whites for their wickedness, the negation, persecution, and humiliation of the government and legal bodies of Jamaica, Preparation to go back to Africa and Acknowledging E mperor Haile Selassie as the Supreme Being and only ruler of black people. However there are several other key concepts to belief system of Rastafarianism. These include Babylon, I and I, Jah, Colours, Ganja, Lion, Diet and Dreadlocks. Babylon is the Rastafarian term for the white political power structure that has been holding the black race down for centuries. Through the past, Rastafarian people claim that blacks were held down physically by the shackles of slave...

Declining Birthrate Singapore

After Independence in 1965, the population of the country was growing at a rate that would seriously threaten the success of Singapore. The Government introduced the â€Å"Stop at two† policy to help control the rapid population growth. It was introduced in 1969. The policy had a very successful response; in fact, it was so successful that the population started to decline. Couples saw the benefits in having a smaller family, such as more money, higher quality of life and cars. The population increase stayed low. Women started to pursue careers before having children.With a rise in University graduated women failing to marry and bear children, the policy â€Å"three or more, if you can afford it† was introduced because the Singaporean government saw this as a social problem. It was introduced in 1986. The policy has been described as ‘population rejuvenation'. Its goal was to address the ageing of Singapore, which was threatening the country's quality of life. It was quite effective at first but despite the government's slew of measures including longer maternity leave and cash incentives, the Total Fertility Rate plummeted from 1. 6 in 2000 to 1. 3 last year. This is a far cry from the 2. 1 needed for the population to replace itself. Families are having less children due to the following reasons: High cost of living, insecurity of jobs, high cost and burden of educating the child, no fun for children to take the pressure of childhood. Low birth rates means that the government will continue to be more liberal in allowing foreigners to come here as PRs or citizens. And, unlike the times of our forefathers, Singapore today is unlikely to allow the naturalization the peasant, the construction worker or the cleaning lady.The Singapore government wants talents, or in the absence of talent, rich people. The natural result is that native Singaporeans get squeezed in the job markets and the housing markets. Young Singaporeans like myself are now sq ueezed particularly hard in the housing markets because these PRs or new citizens come in either not knowing the local real estate market or having too much cash to burn, start offering high prices for property, driving property prices upwards. As for the employment landscape, that doesn’t need much explaining; it’s a demand and supply problem.I think that the Government should promote more of the benefits of having children – joy and laughters of the children through different media (T. V. , radio, internet etc. ). The more the Government emphasises on the family life and support the birth rate, it will help to increase the birth rate. There should be more television shows about families. The mindset of parents is important. When we think of raising children is very expensive, it will not encourage us to have children. The joy of having children cannot be measured by the cost or spending on the children.We need to see beyond the money cost of having children as children are the bundle of joy and gift from God. Companies should not be bias on employing pregnant women and the government should change the policy again to state that as long as a woman is pregnant, the company that terminal her should pay up the four months maternity leave instead of the current one that states it’s only liable if it’s 6 months form due dates. A declining fertility rate also affects the social structure of a nation. As less and less people are having families, social networks are affected and support within the family unit changes.Where previously children may have provided a support network for their parents, in many cases, older, childless Singaporeans may turn to the government to assist in providing this network. With an increase in the number of one to two person households with steady income which is often relatively high, standards of living increase for these households, where standards for families with dependants may struggle to keep up . This will then lead to even further decreases in birth rates as couples postpone having a family based on their financial circumstances. It’s not just the jobs and ever rising property prices.Later on, the kids of native Singaporeans are going to face fiercer competition for good Singaporean schools. Parents will have to end up forking more money for tuition classes and other enrichment classes to improve the odds of their kids getting into a good school. The PRs and new citizens will probably do the same thing too, so the only winners will be tuition teachers. Encourage companies to let women work from home. A change of mindset from the work force is very much needed for families to want to have more children. More children equals more money needed, especially in the country like Singapore.Stay home mom wants to stay home to take good care of kids and they also want to stay economically. Nobody is going to take care of the kids, nurture them, giving them a good solid found ation if all moms go out to work. Right now parents get the following: A cash gift of $3,000 each for 1st and 2nd child, a cash gift of $6,000 each for 3rd and 4th child, 2nd to 4th children will also enjoy government contributions in the form of a dollar-for-dollar matching for the amount of savings you contribute to your child’s Children Development Account (CDA).This is a special savings account that you open at any POSB branch. You can save in the CDA any time until the day before the child’s 6th birthday. The savings will be matched up to the cap of $6,000 for the 2nd child and $12,000 each for the 3rd and 4th child. Another significant effect of a declining birth rate is a reduced workforce which can equal decreased productivity for a nation. A decrease in the size of the workforce will reduce the capacity of the economy to maintain rates of output growth which in turn puts pressure on the existing workforce to increase productivity and performance.A smaller work force also means a smaller tax base which in turn can place further pressure on the social security system; less people of working age means less revenue collected by the government in taxes to support a proportionately large aged population. Each of these effects – a negative workplace dependency ratio and a reduced workforce – points to the growth of the aged population. A falling fertility rate accompanied by increasing longevity and a low aged mortality means that the proportion of older groups in society is growing.This is a widely publicised issue in most developed countries and can have significant impact on the economy and social support systems. As the aged population increases, so too does the need for increased spending on areas such as aged care, health and income support, especially in societies where the working age population is not encouraged to prepare or save for their retirement. This can prove to be a significant drain on resources and the general e conomy. As the population aged 65 and over increases in size, associated social expenditures on income support, care and health services can be expected to increase. months maternity leave for mum, 3 days of paternity leave on the birth of your first four children. 5 days of unrecorded childcare leave, must be substantiated by the child's MC. Maid levy reduction of $95 if you have kids under 12. And since the birth rates are falling so drastically, the government should redouble their efforts by doubling everything that they are doing right now. We could follow the Swede way to generate children. First, all parents get 13 months of leave, and continue to receive 80 per cent of their pay – with the cost borne by both the state and employers.On top of this, they can opt for another three months, though they will get just $40 a day during this time. Second, they get tiered child allowances – from 105 euros (S$225) a month for the first child, to 190 euros for the fourth c hild. Thirdly, childcare is â€Å"very affordable†, capped at $30 a month. In contrast, childcare costs here average $670 a month. In fact more childcare centres should be built around office areas so mothers or fathers can look after them more easily instead of hiring a maid which will make them more dependent on maids and miss out family bonding with their children.Free (or even more greatly subsidised) post-secondary education for the third and fourth children; Free (or even more greatly subsidised) medical care for the third and fourth children, up to a certain age or ceiling. Nominal or token pension for parents (or for at least the one parent who has given up his or her job to care for children full time) with more than two children upon statutory retirement age; and more significant tax reliefs for working couples who have, in addition to more than two children, aged parents.The Baby Bonus was definitely a step in the right direction, as evinced by a slight increase in birth rates in recent years. Putting additional measures such as these suggestions in place will go even further towards alleviating some of the pressures and insecurities couples face in deciding whether to have more children. The government should sponsor another matchmaking effort through a Social Development Unit, like a few years back. The aim, to ‘romance Singapore'. It had a month-long festival in the Valentine’s period was introduced to try to bring people together.Other measures included rock climbing for couples, a love boat river race, and a vertical marathon called ‘lovers’ challenge' etc. New laws should be enacted to prevent employers from dismissing women because of marriage, pregnancy or childbirth. This should help push up the birth rate, as more women are going to be able to marry, have children and keep earning money. A good way to get Singaporeans to produce more babies is to improve gender equality, and how can we support more active f athering?The â€Å"Dads for Life† national campaign is a commendable initiative of the National Family Council and a step in the right direction. Traditional gender roles not only deprive men of the opportunity to play an active role in their children’s lives but create an imbalanced environment where women are discouraged from having more kids. I am quite sure that these measures if implemented can improve our situation on the declining birthrates. Monetary incentives, tax incentives, more maternity leave, paternity leave, and the other solutions.

What is an Interest Group?

An interest group (also referred to as advocacy groups) is an organization organized by a special set of people with specific skills to lobby for or against a specific interest to benefit their cause. They usually lobby for one or more shared concerns to manipulate public policy and opinion especially in the U. S. Congress to benefit their cause, supporters, or one segment of society. They include a vast array of organizations such as: charitable organizations, civil right groups, corporations, professional and trade organizations, etc. Their main goal is to publicly or discreetly promoting and creating an advantage for its cause. Different types of Interest Groups There are a variety of interest groups such as business/trade organization, agricultural groups, professional groups, labor groups, promote causes groups, promote the welfare groups, religious groups and last but definitely not leads public interest groups. A business/trade organization is created by merchants, business personal’s or owner’s and commercial organizations to represent both small and large business groups. An ideal example of these groups are the U. S. Chamber of Commerce, American Bankers Association, National Association of Manufacturers or N. A. M. (www. srvhs. org. Aug 26th, 2012). The sole objective of an agricultural group is to sort and look after the interest of farmers and farming policy. They represent a variety of farmers in the agricultural sector in the work force who specialize in diary, grain, fruit, livestock etc. Anything pertaining to farming and their specialized products. Arguable the most known agricu ltural groups are the National Farmers Union, The National Grange, and the National Farmers Bureau. Professional groups are classified as occupations that require extensive training through a certificate or higher education such as education, medicine and law. They are created to promote and protect their member’s occupational interests and safety. Examples include The American Medical Association or AMA, The American Bar Associate (ABA) , and The National Education Association (NEA). One of the well known interest groups is labor unions. It is an organization of workers who share the same type of jobs or work in the same industry. (www. srvhs. org. Aug 26th, 2012). They press the government to formulate policies that will be beneficial to their members. The largest and most well known labor union is the AFL-CIO (The American Federation of Labor Congress of Industrial Organizations). Organized labor unions usually advocate with one voice on issues ranging from welfare to Social Security, employment and wages, etc. Promote causes groups are a large number of groups that either promote or advocate against a specific their members demand to be voiced upon. Examples include and not excluding the American Civil Liberties Union (ACLU), The National Right-to-Life Committee, the National Wildlife Federation (NWF), Planned Parent and the National Rifle Association (NRA). Promote the welfare groups are defined as interest groups seeking promote interest of a certain segment of the population and its welfare like minority groups. They include the American Legion, Vetarens of Foreign Wars, American Association of Retired Persons (AARP), National Association for the Advancement of Colored People (NAACP). Religious groups are interest that try to persuade policy in the favor of religious matters. Examples include the National Council of Churches, the Christian Coalition, the National Catholic Welfare Council, the American Jewish Congress, and the Anti-Defamation League.

Milpa Agriculture vs. Industrial Agriculture Essay

The Milpa agriculture and Industrial agriculture have many similarities and differences. Milpa agriculture is a form of swidden agriculture that is practiced in Mesoamerica. Traditional Milpa is planted with maize, beans, and corn. Industrial agriculture is a modern faming that produces a life stock, poultry, and crops. The methods that industrial agriculture use to techno scientific, economic, and political. In Milpa agriculture some farmers use a coa stick in order to plan their crops and industrial farming the farmers use different machines. Industrial agriculture makes their job easier and faster by using the machines and technology. In Milpa agriculture is the totally opposite thing they don’t use technology in order to grow their crops it takes them longer to plant their crops by using simple method and one of the methods is the coa stick. Milpa agriculture has more than one plant such as maize, beans, and squash. Industrial agriculture only focuses on one plant. For example if industrial agriculture wants to grow maize they focus only in that specific plant that is being planted. Milpa is traditional in Mesoamerica. What I mean by this is that when milpa is planted in Mesoamerica is passed down in the family generations. Mesoamericans try to keep their tradition of planting milpa. In industrial agriculture is not really traditional to pass it down into their families mostly it is done because of the money. Industrial agriculture uses lots of pesticides in order to keep their crops from danger. By using pesticides they won’t lose lots of their crops. Milpa agriculture doesn’t really rely on the use of pesticides. Milpa agriculture does have the advantage of losing crops because they don’t use pesticides. That’s the reason in milpa agriculture more than one crop is incorporated at the same time they have the other crops to rely on not just on the maize. If industrial agriculture loses all their crops they won’t have anything to rely on because they only focus on growing on type of crops.

Recounts Of The Birth Of Singapore Essay

Who / Year How it started When the reign ended Why he left Sejarah Melayu Seri Teri Buana, Prince of Palembang / 1299 Decided to stay after he saw the merlion and renamed Temasek as Singapura After 5 generations / 1396 Last king, Iskandar Shah betrayed by his official who opened the gates for invading Javanese forces Portuguese recounts Parameswara, Prince of Palembang / 1392 Fled Majapahit forces despatched to crush the rebellion he staged After 4 years / 1396  Assassinated host who welcomed him. Fled the ensuing Thai forces set to avenge for the dead ruler Accounts on the birth of Singapura Sejarah Melayu Portuguese accounts â€Å"Singapura as an auspicious location, a new city to be established† 1299: Seri Teri Buana leaves Palembang, arrives, discovered and renamed the place as Singapura Ends his reign after 48 years when he died, succeeded by his son Reign ended after 5 generations, in 1396 Singapura was powerful and able to challenge Majapahit, the major hegemon in the archipelago Why singapura had power? Second ruler of Singapura, son of Seri Teri Buana, married to daughter of Tamil ruler of Kalinga Singapura had standings among the indian kingdoms Reason for its end: 1396, Last king, Sultan Iskandar Shah was betrayed by one of his officials , to the invading Majapahit Iskandar Shah fled singapura, went to Melaka to set up a port-city â€Å"Singapura as a refuge† 1392: Parameswara arrives after fleeing an unsuccessful uprising against Majapahit in Palembang; he then kills his host, and takes over Singapura Reason for its end: 1396, Parameswara forced to flee from an invading Thai force sent to avenge the murder of its vassal Great civilizations of Asia: China, India and Middle East ïÆ'  Affected economic, social and political history of the coastal port-states of Melaka Straits region How did the port settlements along the Melaka Straits region function? (dependent on trade context) 1. Asian maritime trade involving exchange of goods between states in south china sea and indian ocean One main port in the Melaka straits emerges as the entrepot , the centrifugal point between the markets in these two major Asian economic regions The other ports in the Melaka straits subsumes themselves under this chief entrepot, acting as feeder ports, servicing the chief port’s economic needs, benefitting from the Asian trade directly 2. Trade context differed, no need for chief entrepot port -ports orientate their economic outlook towards key markets that were closest to them -ports on northern end of MS focused on India and Middle East -ports on southern end (incl sg) focused on the malay archipelago, mainland SEA and china Temasek: -collection centre -export gateway for products obtainable from immediate area (for South Johor and Riau Arcipelago) ïÆ'  Chinese ceramic and glassware imported by Temasek were similar, glass ware had similar compositions (Shows that Riau Archipelago was intimately linked to Temasek!) Singapura Region 1402 Singapura comes under Melaka Sultanate. Acts as the home base of the Orang Laut, warriors of the Melaka sultans Parameswara establishes Kingdom of Melaka 1511 Melaka falls to the Portuguese 1528 Last sultan of Melaka establishes Johor Sultanate up the Johor River 1530 Orang Laut chief defends Singapura against Portuguese attacks Series of Portuguese attacks on Johor Sultanate Year 14th Temasek Region China Before 990 Chinese ships banned from venturing abroad to trade 990 Ã¥ ®â€¹lifted ban though trade, however, still highly controlled: -ships had to register at the Guangzhou port before they could embark on a journey to SEA maritime market did not expand significantly trade continued to be facilitated by foreign ships (arab origin) ïÆ'  types of goods brought and volume of maritime trade could not be dictated by Chinese market 1079 Malayu at Jambi became premier emporium in the Melaka Straits 1087- 1090 From small volume, high value exotic goods to large volume, low value mundane goods SEA: important source of low value goods (rich in natural resources, geographical proximity) Chinese vessels permitted to go on overseas voyages as long as they have permits and their departure was officially registered by local administration 1127 Temasek one of many ports in the region that emerged to serve Chinese traders Srivijaya loses chief enterpot port position Expansion of maritime trade and growth of coastal cities under Soong Dynasty 1275 According to Daoyi Zhilue, Temasek specialised in hornbill, lakawood and cotton. (competitive advantage) Temasek served as a trading hub for a regional hinterland Jambi, capital of Srivijaya, sacked by invasion forces. Port-settlements mushroomed along Melaka Straits 1279 Yuan Dynasty encourages maritime trade 1299 Seri Teri Buana arrives -commanded a large retinue of boat people (Orang Laut) 1330s Wang Dayuan arrives in Temasek and records a Thai invasion that was thwarted by a Chinese mission 1368 Temasek ceded to Melaka in return for annual fixed payment of gold. Temasek’s existence as autonomous port-settlement came to an end Prince from Palembang secured sole rights to conduct trade with Ming court, Melaka became the key port of call Zhu Yuanzhang overthrows Yuan Dynasty and reinstates trade ban Fort Canning Hill Main settlement Area Where North Bank of the Singapore River Who inhabited Royal family, ruling family What is it used for Centre of ritual and political activities in Temasek Location of main settlements and economic activities of Temasek (e.g. trading) How did it looked like Artisan Quarters Lower east slope of hill is the artisan and servants quarters; high concentration of glass fragments, beads, ceramic moulds suggest glass- and jewellery-making Religious site Higher up east slope, lies remains of a building foundation of religious significance; non-perishable materials were used for the construction Royal abode On the northern slope near the summit of the hill was an impressive terrace site likely used to house the ruling family Restricted Space Royal garden and palace on the hill’s eastern and northern slope were inaccessible to commoners due to salt marches to the west and forest up north Boundaries / Defence The royal residency is likely to have a perimeter defence and there is likely to have spatial demarcation to mark out the functions of the spaces Archaeological findings in new Parliament House, Empress Place, Colombo Court Site, Singapore Cricket Club and St. Andrew’s Cathedral revealed: Earthenware Water containers and cooking pots were mostly made in Singapore. Coarse Stoneware Ceramics Storage jars and bottles were entirely imported from aboard. Most likely used to store foodstuff or other smaller ceramic pieces to be carried around Fine Stoneware and Porcelain Ceramics were product of kilns in Guangdong and Fujian. Yuan period blue and white porcelain were also recovered Metal Finds Copper coins minted during Song period with several minted in Yuan. No coins post-date Yuan. Yuan used paper currency extensively and in Ming, Singapore no longer autonomous port Evidence This form of religious architecture was fairly common throughout island Southeast Asia in the classical period Archaeologists unearthed rare and valuable Chinese ceramics; flexible gold armlets of Javanese-inspired designs near Fort Canning site Occurrence of iron and copper finds only at New Parliament House site suggests metal smelting and working concentrated there Large quantities of storage jar shards from Empress Place and Old Parliament House suggest unloading of trade goods off ships and location of storage facilities Higher concentration of copper coins at New Parliament House, Singapore Cricket club and St. Andrew’s Cathedral suggests trade conducted further inland, away from the harbour and warehouses Context: Straits of Melaka and Sunda Straits the only two channels connecting the South China Sea to the Indian Ocean. Control of the waters around Singapore would have accorded control, security & economic benefits to the power that was able to project that strategic capability. Build-up: As early as 1620s, Ming had the detailed recorded navigational know-how through the Keppel Straits Portuguese also had the knowledge by early 16th Century Event Britain took over Dutch territories in Java & Melaka after Dutch loss to France in the war in Europe 1818 Raffles assigned to Sumartra as Lieutenant-Governor 28 Jan 1819 Raffles anchored off St John’s Island 6 Feb 1819 Treaty that gave British rights to set up a factory in exchange for money to Tengku Husain and Temenggong was signed June 1819 Raffles signed further agreements with Husain and Temenggong that regularise the administration of the settlement, limiting their influence on Singapore Oct 1822 1 June 1824 Crawfurd stopped all payments to Husain by alleging that agreements to pay Husain was not legitimate and Husain in return owed the East India Company money. In order to repay the debts, Crawfurd wanted Husain to sign a new treaty that gave up Husain’s power in the island 2 Aug 1824 New treaty signed Players leading to the establishment of colonial Singapore Maritime Network Up till 1923, Singapore was a trading port without a clearly defined hinterland that could only be reached by sea. The economic networks that sustained Singapore operated on an extended sea-lined foreland covering much of Indian Ocean and South China Sea. As a colonial port, Singapore’s trade was predominantly Asian. SEA accounted for a quarter, China 12%. Overland trade with SEA was insignificant, hence Singapore’s position between two oceans was more important than being on the southernmost tip of Asia. Late nineteenth century: Singapore gradually became a staple port from which Malayan commodities such as tin and rubber were processed and exported to the rest of the world Tin Demand for tin exploded in 1810 with the introduction of tin cans (also used in American Civil War for preserved food for troops) Tin mining mostly done by Malays prior to nineteenth century Chinese labourers began coming to Malaya after the founding of Pinang to work in tin mines since Malays were reluctant to increase production to meet the rising demand for tin In 1874, British signed the Pangkor Engagement with the Malay sultans to keep law and order through the establishment of a British resident (to protect their investments in the tin industry) Brought abt peace and stability, thus bringing more investments and more Chinese migration 1890, western tin-smelter built by Straits Trading company as a European investment Rubber Development of motor car industry in United States ïÆ'  led to establishing of rubber plantations in Malaya Ridley persistently promoted rubber as a cash crop Discovered how to tap rubber sap without damaging the tree in 1897 1908, despite protests by London agents, british firms in sg banded tgt to start rubber market in singapore 3 years later, Rubber Association handled sale of rubber; Singapore developed into an important international rubber market 1905 Shipping industry developed to serve the new port-city , Colonial government assumed control and development of the port to meet the increasing demand  Tanjong Pagar Dock Ordinance began converting into Singapore Harbour Board 1924 Road link between Malaya and Singapore opened, serving the tin, rubber and oil from the Northern hinterland Colonial Singapore experienced early industrialisation as a result of the raw materials that was coming from the North Proposed Defence / Motivations Results 1819 – 1827 Series of artillery batteries over the island with a major artillery fort on Pearl’s Hill Singapore was worth defending in view of Dutch threat – Britain in debt from administering expanding Indian empire, unable to fund the defences – Britain did not perceive the Dutch threat grave enough to improve defences 1843 Protect the entrance to Kallang River, New Harbour at Tanjong Pagar with series of artillery batteries and forts. In view of the opening up of China after the Opium War, Captain Best proposed to beef up defences in Singapore as part of a greater sea lane from Singapore to China. Series of Artillery batteries & forts VS Naval squadron from Bengal Local merchants wanted batteries but were not willing to pay for it / Bengal argued that naval squadron was more effective 1878 Advent of steam ships, Suez Canal and telegraph brought the Empire â€Å"closer†. Small conflicts no longer local and could escalate into wider conflicts Major McCullum propose strong naval fleet with secure chain of ports and coaling station as combat support Fortification of Singapore carried out among together with Hong Kong, Sri Lanka, Mauritius, etc. 1921 Far East Fleet to counter an emerging and hostile Japan, and also to protect interest in SEA and Australia Imperial Conference reviewed and decided with only the construction of a naval base and not a Far East Fleet Construction and fortification of Singapore started in 1923 and completed only in 1938 1945 – Britain came out of WWII severely weakened but still had an empire to govern. She wanted to de-colonize and bring colonies under the â€Å"Commonwealth† umbrella, maintaining a certain influence over them Saw Singapore as an important pivot to combat communism in the region Britain increased defence in Singapore to maintain her military presence in the region PAP’s English educated members and Indian politicians appealed to workers and unions while Lee Chin Siong’s Chinese roots appealed to the China-born voters who had yet to shed their Chinese chauvinism. As such, PAP won the election against Lim Yew Hock’s Labour Front Britain was unaware of LKY’s agenda behind LKY’s seemingly enigmatic choice of working with the communist despite PAP’s anti-communist ideology Reasons for Merger Worries of Merger PAP Economic: Create jobs for an increasing population In order to sustain declining economy, needed Malaya as a hinterland and Malaya’s consumer market to aid her weakening entrepot Without merger, Singapore unable to rival neighbouring countries’ low production cost and bigger market Politics: Have to fulfil their electoral promise of delivering independence to Singapore Independence could only be achieved through merger Financial  Singapore wanted to collect all tax revenue within the island and pay an agreed amount to the central government Malaya wanted all tax revenue to be  collected centrally and give Singapore what they needed Citizenship Singapore was not comfortable with the possibility of relegating to second class citizens in Malaysia; citizenship rights were not ironed out Malaya Prevent the defeated Malayan Communist Party from using Singapore as a springboard to mount a comeback Sweetener in Brunei, Sarawak and North Borneo ïÆ' ¨ Although Borneo was unhappy, their complains were disregarded by Britain ïÆ' ¨Made North Borneo part of the merger deal to sweeten the deal for Malaya Chinese radicals in Singapore whose violent riots were well-documented Did not want to lose central control over Singapore after merger Britain Favoured merger to keep communism in the region in check Has vested interest in Singapore in their established military base, hence did not want Singapore to turn to communism 1954 – 1955 Number of Chinese riots and clashes including the Hock Lee Riots and Chinese students over the new National Service Ordinance 1959 PAP won election with help of Left-Wing radicals Lim Chin Siong and Feng Swee Suan Singapore granted self-governance by the British May 1961 Tunku announced contemplation to bring Singapore, Borneo, Brunei & Sarawak under the Malaysia Jul 1961 PAP loses second by-elections in Anson engineered by the Communist Aug 1961 13 PAP rebels formed the Barisan Sosialis which opposed merger Sep 1961 Broad agreements to the merger reached, working committees to be formed to iron out details of merger â€Å"before June 1963† Sep 1962 Singaporeans vote for merger in the National Referendum Feb 1963 Operation Coldstore arrests key left-wing and presumably pro-Communist leaders Jul 1963 Final negotiations in London in search of compromise in financial arrangements & a common market Sep 1963 New Federation of Malaysia with Singapore PAP wins elections in Singapore despite UMNO’s participation Nov 1964 First Malaysian Budget unveiled, DPM Goh calculated that Singapore’s taxpayers contributed to 39.8% of the budget even though it had 17% of the population of Malaysia Singapore saw tax on diesel oil and sugar Jul 1964 Malay-Chinese race riots, Syed Ja’afar Albar flamed LKY on different mediums Apr 1964 PAP registered as a Malaysian political party to run against UMNO led alliance and won one seat, threatening UMNO’s political position Feb 1965 Talks on disengaging Kuala Lumpar from Singapore was stopped by Britain May 1965 In the inaugural Malaysian Solidarity Convention, LKY challenged UMNO’s policies for solving Malay’s poverty; argued for a Malaysian Malaysia where race does not play a part Direct challenge to UMNO-led alliance that was split between racial lines Jun 1965 Goh Keng Swee and Tun Razak held secret talks on separation without Britain knowing Aug 1965 Separation After 1965 Resumed industrialisation, welcoming FDI in Singapore that was not possible under Malaysia Resumed Indonesian barter trade that was not possible due to Malaysia-Indonesian relations Trade in traditional produce – tin, rubber and rice – gave way to trade in petroleum, petroleum products, shipbuilding and services Bank of China kept institutions in existence 1967 Sing dollars came into existence Longue Duree Problems Respond / Results Lack of Sense of Belonging Singapore has been an immigration haven, population comprised of immigrants, descendants of immigrants who had been living and working within their respective ethnic groups Different groups of people with diverse language, historical and cultural background meant that they did not have a sense of belonging in Singapore People had no stake it Singapore Create a common identity, shared experience in WWII Espoused principles of Equality, Meritocracy, multiracialism and multiculturalism 1967, introduced NS, fostering sense of Nationhood Resettlement program offers cheap housing raising standard of living of Singaporeans tremendously, it also provided Singaporeans with a stake in the country Small town Defence Was very vulnerable fresh out of separation, threats from Indonesian Konfrontation, Malaysia, etc ïÆ' ¨ intended to rely on British military presence but they withdrew in 1971 Chinese country in a Malay region Deterrence is Singapore’s best form of defence ïÆ' ¨ poison shrimp – porcupine – dolphin 1971, ASEAN was established to serve the need for regional corporation in matters to foreign affairs Singapore befriended global powers like the US Powerful friends + Local defences Entrepot trade susceptible to global swings Singapore’s economy is one of a staple port that supported the primary economy of a large rural hinterland ïÆ' ¨ In 14th, served Riau and Borneo ïÆ' ¨ Early 20th, served Malaysia In 1965, Malaysia’s trade barriers, Indonesia’s Sukarno administration and China’s Cultural Revolution made it impossible for Singapore to rely on their traditional economic pillars Enterpot trade was VERY susceptible to global trends Manufacturing Embraced colonial past and opened up to West Import-substitution manufacturing for domestic market to manufacturing for Western market Education and training realigned to upgrade economic productivity Business-friendly labour laws passed Financial Sector Insurance, international banking corporations encouraged to establish Asian base in Singapore Shipping Improved port and shipping capabilities Results By 1975, Singapore was the world’s 3rd busiest port GDP increased tremendously in early independence