Management and Keller Essay

The snapper of the case is a problem amidst tow management member, Wolfgang Keller (managing director) and Dimitri Brodsky (commercial director). Keller is superior of Dimitri and he hes not slaked with Dimitris performance since he conjugated the company two eld ago. Keller direct is considering three options firing Brodsky, helping him to amend his performance or reorganizing the company more or less Brodsky by splitting marketing and sales.Wolfgang Keller is 34 years old. He studied at Harward and University of Cologne. His first job was at a Gemran food manufacturer firm. First, he was a strategic planner on that point, entirely briefly he became a frequent omnibus at an Ukrainian subsidiary company and after(prenominal) he got promoted to be a general manager at a German subsidiary. He achieved his first big successes there and gained reputation in his profession. After 2 years he switched to the Ukrainean subsidiary of Knigsbrau, a beer amnufacturer, as managing director.There he besides do success by increasing the subsidiarys wampum to 7 million per year. He made significant changes through restructuring the marketing system and hiring new top-management group. The top-management in Munich was also affect by his activity. Recently, Keller spent two month in Brazil to manage a start-up joint venture. Knigsbraus Ukrainean subsidiary was founded 12 years before Knigsburg aquired it. After, a man named Vladimir Antonov took the title of chaiman.Keller could baffle his job, because his predecessor had bad descent with Antonov, so he was transfered back to Germany. Kellers human relationship with Antonov is good, but Antonov misses being involved into insouciant operations. The strategy of the company is to consolidate and strenghten the companys distributors by offering glum support. The strategy also includes heavy advertising, smell services and high margins. In the Ukrainian liqueur market individualised relationships and desir e amid the company and distributors is essential. Another challange is converting raft from vodka and cheap beers towards premium beers. Kellers object was to strenhgten relationships and create personal contacts with the distributors. Dimitri Brodsky is 10 years older than Keller and he has a rattling different personality.He is a accomplished and intellectual person. Before this firm he was a commercial director at a Ukrainian subsidiary of a US toiletries firm, but he also has experience from the United States and France. He was hire to balance the youngmanagers at Knigsbrau. He has a good but distant relationship with Antonov. The problem amongst Brodsky and Keller is the very different uptake almost how to handle the employees and the business partners. Keller prefers closer relationship with the employees, because he thinks this helps them to be more hard-core and enthusiastic. Furthermore, he doenst avoid personal topics. With the costumers and partners he encourages the same attitude, because he thinks its very important and essential for a business relationship. Brodsky, on the contrary, prefers formality and distance. He also beleives in separation between the pesonal and professional life and he deals with the employees and costumers this way. The reference book of problem between him and Keller is this different attitude. Keller thinks that Brodsky is undecomposed reluctant to take care of insouciant business. However, Keller seems inpatient and action-oriented from Brodskys angle.